Extreme weather is bad for business
Whilst this might sound self-explanatory to some, it is not really straightforward to many. Especially to those, that have consumer-facing premises such as a shop, clinic or similar walk-in establishment for the wide public. If I could have £10 for every complaint we get during extreme weather I would be rather wealthy.
- Heavy rain
- Very strong winds
- Sudden high temperature (first warm days of spring)
- Sudden low temperature (first cold days of autumn)
Understanding extreme weather is important because it can impact your business for up to 50% of all your enquiries on the day. If the freak weather persists, the damage is far bigger. For example one week of heavy snowfall can lead to 4 weeks of weak business and 8 weeks until demand is back on track.