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How a Clinic Website Redesign Led to More Bookings
Find out how a project redesign brought a 56% increase in traffic and +200% increase in enquiries.
Find Customers With Google Ads
Paid Search Marketing
- Highly Effective
- Fully Measurable
- Fastest Route To Market
PPC Advertising
What Is PPC?
Pay-Per-Click (PPC) advertising involves buying keywords on platforms like Google Ads or Bing Ads to drive traffic to your business. PPC offers immediate lead generation, speeding up profit for startups and increasing revenue for established companies. Its precise targeting capabilities, such as timing, location, and customised messages, enhance its effectiveness in driving offers and securing urgent bookings.
client testimonial
statistics
of clicks go to the top 4 results.
0
%
of all clicks gos to the #1 result in Google.
0
%
of paid traffic is contributed to a significant portion of all trackable website visits in 2023.
0
%
PPC Benefits
The Value Of PPC Advertising
Immediate Results
PPC advertising delivers quick results by generating traffic to your website as soon as your campaign goes live. This fast turnaround can significantly boost lead generation and conversions from the outset.
Highly Targeted Advertising
PPC allows you to precisely target your audience based on factors such as location, demographics, device, and time of day. This ensures your ads reach the most relevant users, improving the likelihood of engagement and conversion.
Cost Control And Flexibility
With PPC, you have full control over your budget and bids. You can set daily or monthly spending limits, adjust bids based on performance, and scale your campaigns up or down as needed, making it a flexible and cost-effective advertising solution.
A word from our client
Transparent and comprehensive SEO/PPC management services. Their detailed and honest approach to managing SEO and PPC campaigns ensures clarity and effectiveness. I highly recommend them, as I have worked with them on numerous projects for over seven years. Their expertise and dedication consistently deliver excellent results, making them a reliable choice for businesses seeking top-notch digital marketing solutions.
How we work
Advanced PPC Advertising
As a London-based agency, we are at the forefront of the tech scene. We manage Google Ads and Bing Ads for healthcare companies across sectors like hospitals, doctors, dentists, and dermatologists. With extensive experience in local, national, and international campaigns, our PPC team consistently delivers exceptional results. Since 2007, countless clients have trusted us to boost their online presence, now, it is your turn.
1. Target The Right Keywords
Conduct thorough keyword research to identify high-performing keywords that align with your audience’s search intent. We use a mix of broad, phrase, and exact-match keywords to capture diverse search queries.
2. Optimise Ad Copy And Landing Pages
Ensure ad copy is compelling, relevant, and includes a clear call to action. Our team also aligns landing pages with ad content to improve user experience and increase conversion rates.
3. Leverage Audience Targeting
Using advanced targeting options like demographics, interests, and remarketing lists to reach specific segments of your audience helps to improve ad relevance and ROI.
4. Adjust Bidding Strategies
Tailor bidding strategies based on campaign goals. For example, by using automated bidding for maximising conversions, or manual bidding to have more control over cost-per-click (CPC). We also adjust bids for different devices, locations, or times to optimise performance.
1.
Target The Right Keywords
Conduct thorough keyword research to identify high-performing keywords that align with your audience’s search intent. We use a mix of broad, phrase, and exact-match keywords to capture diverse search queries.
2.
Optimise Ad Copy And Landing Pages
Ensure ad copy is compelling, relevant, and includes a clear call to action. Our team also aligns landing pages with ad content to improve user experience and increase conversion rates.
3.
Leverage Audience Targeting
Using advanced targeting options like demographics, interests, and remarketing lists to reach specific segments of your audience helps to improve ad relevance and ROI.
4.
Adjust Bidding Strategies
Tailor bidding strategies based on campaign goals. For example, by using automated bidding for maximising conversions, or manual bidding to have more control over cost-per-click (CPC). We also adjust bids for different devices, locations, or times to optimise performance.
04.
Our Approach
Why Trust Us With Your PPC?
precise targeting
We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.
monthly reports
We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.
flexible budget
We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.
precise targeting
We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.
monthly reports
We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.
flexible budget
We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.
Increase on Visits
0
%
The Problem
Angel Laser Clinic approached us with an outdated website that had a poor navigation and style clashes between different pages of the website. This resulted in subdued performance a low visitor-to-customer conversion rate.
The Solution
We conducted a thorough business review, identifying key priorities and revenue-generating areas that required emphasis. This led to the creation of a new website structure that accurately reflected the business identity while maintaining a cohesive design style throughout. As a result, the site now generates 15% more leads, has seen a 9% improvement in conversion rate, and experienced a 9% drop in bounce rate. Additionally, visits have increased by 7%.
Details
The Problem
Angel Laser Clinic approached us with an outdated website that had a poor navigation and style clashes between different pages of the website. This resulted in subdued performance a low visitor-to-customer conversion rate.
The Solution
We conducted a thorough business review, identifying key priorities and revenue-generating areas that required emphasis. This led to the creation of a new website structure that accurately reflected the business identity while maintaining a cohesive design style throughout. As a result, the site now generates 15% more leads, has seen a 9% improvement in conversion rate, and experienced a 9% drop in bounce rate. Additionally, visits have increased by 7%.
Unlock The Full Power Of PPC Campaigns
Let us help you achieve measurable results for your clinic and business.
Industries we work for
Working Across
Diverse Sectors
With a diverse portfolio spanning GP appointments, hair transplants, hip replacement surgery, and waxing services, we have garnered extensive expertise in marketing across various industries. This invaluable experience allows us to engage with you in a language you understand, providing an intimate understanding of your business and a competitive advantage.
Aesthetic
Aesthetic
⦿
Aesthetic Marketing Professionals
⦿ Aesthetic Clinic Owners
⦿ Aestheticians & Dermatologistst
Details
⦿ Aesthetic Clinic Owners
⦿ Aestheticians & Dermatologistst
Dental
Dental
⦿
Dental Digital Experts
⦿ Dentists, Orthodontists, Etc.
⦿ GDC Guidelines Adhered
Details
⦿ Dentists, Orthodontists, Etc.
⦿ GDC Guidelines Adhered
Healthcare
Healthcare
⦿
Healthcare Practice Marketers
⦿ Doctors, Psychologists, Etc.
⦿ GMC Guidelines Adhered
Details
⦿ Doctors, Psychologists, Etc.
⦿ GMC Guidelines Adhered
Wellness
Wellness & Fitness
⦿
Wellness Industry Promoters
⦿ Gyms, Spas & Retreats
⦿ Nutritionists & Dietitians
Details
⦿ Gyms, Spas & Retreats
⦿ Nutritionists & Dietitians
Testimonials
Clinics managed
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+
years experience
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+
budget managed
£
0
M
client income
£
0
M
FAQs
What Are Google Ads, And How Can They Benefit Aesthetic Clinics?
Google Ads is a pay-per-click advertising platform that allows aesthetic clinics to display ads in Google’s search results and on other Google properties. Clinics can target potential patients based on keywords related to their services, geographic location, and other demographics. Google Ads can benefit clinics by driving targeted traffic to their website, increasing visibility for specific treatments, and helping to capture high-intent users who are actively searching for aesthetic services.
How Much Does PPC Cost?
PPC marketing is a form of investment with a measurable return. The rate of return depends on a number of factors. One of those factors is the cost per click, which varies greatly depending on sector and treatment. The click price is often related to the cost of the service provided with higher value services having a higher cost per click.
Is Digital Aesthetics experienced in paid search marketing for aesthetics clinics?
We love the way you think, because what is the point of it all, if not to work with the best in the business. And to answer your question, we are. Digital Aesthetics has been successfully running Google Ads since 2007. That equates to 18 years of creating paid search marketing magic.
What Are Google Ads, And How Can They Benefit Aesthetic Clinics?
Google Ads is a pay-per-click advertising platform that allows aesthetic clinics to display ads in Google’s search results and on other Google properties. Clinics can target potential patients based on keywords related to their services, geographic location, and other demographics. Google Ads can benefit clinics by driving targeted traffic to their website, increasing visibility for specific treatments, and helping to capture high-intent users who are actively searching for aesthetic services.
How Much Does PPC Cost?
PPC marketing is a form of investment with a measurable return. The rate of return depends on a number of factors. One of those factors is the cost per click, which varies greatly depending on sector and treatment. The click price is often related to the cost of the service provided with higher value services having a higher cost per click.
Is Digital Aesthetics experienced in paid search marketing for aesthetics clinics?
We love the way you think, because what is the point of it all, if not to work with the best in the business. And to answer your question, we are. Digital Aesthetics has been successfully running Google Ads since 2007. That equates to 18 years of creating paid search marketing magic.
Similar Case Studies
Highest conversion rate ever recorded for a dental website
- Shortlisted as Best Website for the UK
- 122% increase on Organic Search Conversion
- 20% increase Average Session Duration
The highest traffic website in its sector
- A consistent increase in traffic every year since 2012
- 93% increase on Organic Search Conversion
- 24% increase Average Session Duration
95% increase in total Conversion Rate
- 122% increase on Mobile Conversion Rate
- 103% increase on Organic Search Conversion
- 20% Boost on Average Session Duration
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