What is PPC?
PPC or Pay Per Click (often referred to as PPC advertising or Pay Per Click marketing) is the process of buying keywords or phrases relevant to your company in a Paid Search platform such as Google AdWords or Bing Ads.
The instant results that PPC can produce for a business make it such an attractive marketing channel minimising the period from investment to profit for start ups and increasing revenue fast for established companies. The ability to target users at certain times of the day in particular postcodes and with customised messages adds to the value of the channels ability to drive offers and emergency bookings.


