What is PPC?
Pay Per Click (often referred to as PPC advertising or Pay Per Click marketing) is the process of buying keywords or phrases relevant to your company in a paid search platform such as Google AdWords or Bing Ads.
The instant results for lead generation that PPC can produce for a business make it such an attractive marketing channel. PPC minimizes the period from investment to profit for start-ups and increases revenue fast for established companies. The ability to target users at certain times of the day in particular postcodes and with customised messages adds to the value of the channel’s ability to drive offers and emergency bookings.
Harnessing the power of Google Ads for your beauty or health business can be a transformative endeavour, revolutionizing the way you reach and engage with your target audience. Imagine a marketing ecosystem where your skincare solutions or wellness services are not merely shown to random internet users but are strategically placed before individuals already seeking related products or services. This is precisely what Google Ads achieves through its advanced targeting capabilities.
Utilizing keyword research, geographic parameters, and consumer behaviour analytics, Google and Bing Ads allow you to serve highly relevant advertisements at pivotal moments in the customer journey. Moreover, the platform’s robust analytics and data-driven insights empower you to continually refine your campaigns, optimizing for higher conversion rates and maximised return on investment.
