PPC or Pay Per Click (often referred to as PPC advertising or Pay Per Click marketing) is the process of buying keywords or phrases relevant to your company in a Paid Search platform such as Google AdWords or Bing Ads.
The instant results that PPC can produce for a business make it such an attractive marketing channel minimising the period from investment to profit for start ups and increasing revenue fast for established companies. The ability to target users at certain times of the day in particular postcodes and with customised messages adds to the value of the channels ability to drive offers and emergency bookings.
Being a London-based agency means that we are right in the middle of the technological buzz. We handle Google AdWords & Bing Ads accounts for healthcare companies across many industry sectors including hospitals, doctors, dentists, aestheticians, dermatologists, specialists and many more. Our PPC agency team has gained experience through running various local, national & international campaigns. You can trust us to deliver results for you as we have for so many others since 2007.
PPC marketing is a form of investment with a measurable return. The rate of return depends on a number of factors. One of those is the cost per click which varies a lot per sector and treatment. The click price is often related to the cost of the service provided with higher value services having a higher cost per click.
Pay Per Click is the fastest route to market, which means that you can start driving sales within a few days of the campaign starting.
Obviously this also depends on the type of service. Usually the more expensive the service/treatment, the longer you have to wait for the first results. Consumers deliberate longer as the purchase price rises.
The results are measurable and are being reported on the beginning of every month. The power of PPC is that it provides a direct link between money invested and revenue earned. This means that it is the lowest-risk business investment in marketing today.