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Social Media Marketing

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Social Media Marketing

What Is Social?

We leverage the most effective social media networks for healthcare and beauty, optimising them for your clinic. Social media marketing builds long-term client retention, reaches large audiences cost-effectively, and introduces your business to new customers with precise targeting by age, location, and interests.

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statistics

of consumers claim that authenticity is a crucial factor in deciding which brands they support.

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of social browsers use social media to research services.

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of Instagram users discover new products/treatments through the platform.

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Social Media Marketing Benefits

The Value Of Social Media Marketing

Enhanced Patient Engagement

Social media allows aesthetic clinics to interact directly with patients, answer their questions, and address their concerns. Engaging content, such as treatment tips, patient testimonials, and before-and-after photos, helps build trust and maintain ongoing relationships with current and potential clients.

Increased Brand Visibility

By actively posting and promoting content on social media, aesthetic clinics can significantly boost their brand visibility. Regular updates, targeted ads, and strategic hashtag use help reach a larger audience, attract new clients, and improve overall brand recognition.

social media targeting

Targeted Advertising

Social media platforms offer advanced targeting options that enable aesthetic clinics to reach specific demographics, such as age, location, and interests. This targeted approach ensures that marketing efforts are focused on individuals who are most likely to be interested in the clinic’s services, leading to higher conversion rates and more efficient use of marketing resources.

A word from our client

Digital Aesthetics significantly boosted our online visibility and generated numerous enquiries for our equipment through effective internet marketing strategies. Their expertise in enhancing our presence on Google has been outstanding. I highly recommend their services to anyone looking to improve their digital visibility and drive more enquiries.

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How we work

Leading Social Media Marketing Solutions

Social media needs experience, love and attention to flourish into a valuable marketing channel. You will not find this with $99 per month deals. We do not practice or endorse the use of automated forms of social media marketing. This does not mean we do not use automation to make our work more efficient. It means that the messages we put out are written by humans for humans and with a good dose of personal interaction

1. Interactive Content

Create and share interactive content such as polls, and live Q&A sessions on various social media platforms. This encourages engagement and allows potential patients to learn more about treatments in a dynamic and participatory way.

Run targeted ad campaigns on platforms like Facebook and Instagram to promote special offers, new treatments, or educational content. We use advanced targeting options to reach specific demographics that align with your ideal patient profile.

Encourage satisfied clients to share their own before-and-after photos or testimonials on social media, tagging your clinic. This not only provides authentic social proof but also expands your reach through their networks.

Share detailed success stories and testimonials from satisfied clients, and highlight their experiences and results to showcase the effectiveness of your treatments. By doing so, we encourage potential patients to choose your clinic.

1.
Interactive Content

Create and share interactive content such as polls, and live Q&A sessions on various social media platforms. This encourages engagement and allows potential patients to learn more about treatments in a dynamic and participatory way.

2.
Targeted Social Media Ads

Run targeted ad campaigns on platforms like Facebook and Instagram to promote special offers, new treatments, or educational content. We use advanced targeting options to reach specific demographics that align with your ideal patient profile.

3.
User-Generated Content

Encourage satisfied clients to share their own before-and-after photos or testimonials on social media, tagging your clinic. This not only provides authentic social proof but also expands your reach through their networks.

4.
Client Success Stories

Share detailed success stories and testimonials from satisfied clients, and highlight their experiences and results to showcase the effectiveness of your treatments. By doing so, we encourage potential patients to choose your clinic.

04.
Our Approach

Why Digital Aesthetics For Social?

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precise targeting

We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.

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monthly reports

We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.

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flexible budget

We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.

Most Recent

Customer Story

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Organic Search Conversion
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The Problem

The Neem Tree Dental Group got in touch with us to help them established their latest two practices. The second goal was to make online marketing a viable channel for driving the business forward.

The Solution

After a thorough review of the situation, we identified the need for brand consolidation and the restructuring of online web properties. This led to the creation of a brand-new website that better reflected the business identity and goals. The redesign was so successful that the website was shortlisted for Best Website at the 2018 UK Dentistry Awards. It achieved the highest conversion rate we have ever recorded for a dental website and has continued to see ongoing success through search marketing and social media promotions. The new website’s success was driven by a combined strategy of SEO, PPC, and social media, resulting in the highest conversion rate seen in a dental website.

The Problem

The Neem Tree Dental Group got in touch with us to help them established their latest two practices. The second goal was to make online marketing a viable channel for driving the business forward.

The Solution

After a thorough review of the situation, we identified the need for brand consolidation and the restructuring of online web properties. This led to the creation of a brand-new website that better reflected the business identity and goals. The redesign was so successful that the website was shortlisted for Best Website at the 2018 UK Dentistry Awards. It achieved the highest conversion rate we have ever recorded for a dental website and has continued to see ongoing success through search marketing and social media promotions. The new website’s success was driven by a combined strategy of SEO, PPC, and social media, resulting in the highest conversion rate seen in a dental website.

Convert Visitors Into Customers

Contact us today to start a tailored social media marketing strategy that attracts and engages your ideal clients.

Industries we work for

Working Across
Diverse Sectors

With a diverse portfolio spanning GP appointments, hair transplants, hip replacement surgery, and waxing services, we have garnered extensive expertise in marketing across various industries. This invaluable experience allows us to engage with you in a language you understand, providing an intimate understanding of your business and a competitive advantage.

Aesthetic
Aesthetic
⦿ Aesthetic Marketing Professionals
⦿ Aesthetic Clinic Owners
⦿ Aestheticians & Dermatologistst
Details
Dental
Dental
⦿ Dental Digital Experts
⦿ Dentists, Orthodontists, Etc.
⦿ GDC Guidelines Adhered
Details
Healthcare
Healthcare
⦿ Healthcare Practice Marketers
⦿ Doctors, Psychologists, Etc.
⦿ GMC Guidelines Adhered
Details
Wellness
Wellness & Fitness
⦿ Wellness Industry Promoters
⦿ Gyms, Spas & Retreats
⦿ Nutritionists & Dietitians
Details

Testimonials

Clinics managed
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budget managed
£ 0 M
client income
£ 0 M

FAQs

Why Do I Have To Invest In Social Media?

With children, teenagers and young adults spending increasing amounts of time on social media, buying decisions are already moving to these platforms. Your future customers are already so engaged in social media that if you do not invest in social media marketing now, you can be fast out of touch. Anticipating the current and future demands for social media marketing is critical because the creation of a successful social media presence requires time and effort to establish and grow.

Social media is relevant now more than ever in the marketing of services in the beauty and healthcare industries. The beauty industry is already reaching an important stage in usage and buying decisions. This is already impacting most areas of healthcare, from simple GP appointments to specialists. This trend of marketing through social media continues to grow.

Aesthetic clinics can leverage social media by creating engaging content that showcases their services, success stories, and testimonials. Platforms like Instagram and Facebook are ideal for visual content, such as before-and-after photos, live Q&A sessions, and behind-the-scenes looks at treatments. Clinics should also interact with their followers through comments and messages to build a community and encourage word-of-mouth referrals.

Why Do I Have To Invest In Social Media?

With children, teenagers and young adults spending increasing amounts of time on social media, buying decisions are already moving to these platforms. Your future customers are already so engaged in social media that if you do not invest in social media marketing now, you can be fast out of touch. Anticipating the current and future demands for social media marketing is critical because the creation of a successful social media presence requires time and effort to establish and grow.

Is Social Media Relevant For Beauty And Healthcare?

Social media is relevant now more than ever in the marketing of services in the beauty and healthcare industries. The beauty industry is already reaching an important stage in usage and buying decisions. This is already impacting most areas of healthcare, from simple GP appointments to specialists. This trend of marketing through social media continues to grow.

How Can Aesthetic Clinics Utilise Social Media For Marketing?

Aesthetic clinics can leverage social media by creating engaging content that showcases their services, success stories, and testimonials. Platforms like Instagram and Facebook are ideal for visual content, such as before-and-after photos, live Q&A sessions, and behind-the-scenes looks at treatments. Clinics should also interact with their followers through comments and messages to build a community and encourage word-of-mouth referrals.

Expand Your Audience

Reach out to our team and let us boost your clinic’s impact online.

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