Search Engine Optimisation (SEO) is the part of Google Search that is branded organic because you cannot pay Google to appear there as opposed to Paid Search where you bid for keywords in the ad spaces at the top of Google results. SEO provides the highest share of traffic to consumer-driven websites so it is critical that it becomes a central part of your marketing strategy. A complete online marketing campaign has to involve SEO if you are to reach the cost savings you need to grow your healthcare or beauty business. Without SEO, the cost of acquiring customers and bookings online would be significantly higher.
From GP appointments to hair transplants, and from hip replacement surgery to waxing, we have done it all. You can speak to us in your language as we understand your business more intimately than our competitors.
Our dedication to the healthcare sector has gifted us with long-standing successful campaigns based on results. This and our proven track record of delivering increases of organic traffic, whatever the size of the business, are the main reasons for companies deciding to work with us on SEO.
The key responsibilities of our SEO consultants are to screen your site to identify improvements for increasing incoming traffic. The ranking of relevant keywords in search engines has a direct correlation with improving traffic and the number of leads from the website. The traffic generated will work towards creating stability and growth in the generation of leads by increasing targeted traffic to your website.
This, in turn, will allow you to experiment with other marketing practices that are complementary.
SEO takes longer to impact your business, but when it does, it delivers more cost effective results than other forms of online marketing.