Digital Aesthetics

Digital Aesthetics Digital Aesthetics

Having been involved in the healthcare and beauty industry since 2007, the team at Digital Aesthetics has developed an unparalleled expertise for the sector. Our ethos in finding business solutions to the most difficult problems as well as our ability to understand consumer psychology sets us apart from similar marketing agencies.

Our involvement and responsibility in projects stretch from managing marketing campaigns, to offering training to call centre staff, to occasionally producing price lists. Having so much responsibility requires trust and we work hard to earn that trust by producing results. The resulting partnership lays the foundations for success.


Digital Aesthetics is a trading name of Caliston Ltd. Company No. 11140580.

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    Digital Aesthetics Values

    • Results Driven

      Our main focus is to drive results. To achieve this we do not rest until we have steered a campaign in the right direction.

    • Customer Focused

      As the client, you will always know what you want but not necessarily how to go about it. Our job is to give you the best advice to reach your goals. Our results are backed up by numbers, not opinion.

    • Accountable

      We set benchmarks and goals for all campaigns and projects we undertake. Meeting those goals is the hardest aspect of what we do. Helping our clients reach their goals is what we enjoy most. Being accountable for results sets us apart from other agencies.

    • Effective

      All marketing agencies make promises of sorts. Delivering on those promises differentiates the good from the ineffective. We structure our campaigns with one aim, being effective.

    Leadership Team

    The Digital Aesthetics management team combines marketing, financial and operational experience in delivering results and growth for businesses in the healthcare and beauty sectors.

    Kostas Alekoglu

    Managing Director / Founder

    With a 16 year career in a variety of industry sectors, Kostas adds valuable experience and problem solving skills to the team.

    Anna Maria Balint

    Operations Director

    Risen from the position of PA to Operations Director, Anna Maria is the go-to person for anything and everything. She is the spine of the company and her enthusiasm for meeting client expectations is unparalleled.

    Rita Tap

    Legal & Finance Director

    With studies at the London Business School of Economics and having worked with some of the largest wealth management institutions in the City of London, Rita adds her financial expertise combined with her legal knowledge to help the company.

    Reid Carlson

    Social Media Manager

    Your social media conversationalist

    Patricia Larsen

    SEO Outreach Specialist

    5 years experience in link acquisition and partnerships


    Head of Design

    Over 10 years of experience in visual design, branding, animation, and web design.


    SEO Manager

    Leading the way in organic search since 2019.

    Lucinda Maddox

    Office Manager

    The office angel. She looks after the whole team.


    Content Creation / Designer

    In charge of content creation for all marketing channels.


    Web Developer

    Highly experienced full stack web developer. WordPress, PHP and backend systems.

    Nick Dimou

    Chief IT Architect / Cybersecurity

    Highly experienced server administrator and online security (cybersecurity) consultant.


    Content Writer

    With a keen eye for detail and a passion for marketing, Joshua is an accomplished writer. Holding a degree in business and communications.



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