Kostas Alekoglu

CEO / Founder

After completing a year studying BA Economics he followed up with a full 4-year course in International Marketing. Kostas started his career in a position dealing with sales and marketing in the hospitality sector for a multinational company.

In university (end of 2000) he co-founded and led his first company, a print publication that secured advertising contracts with retailers, run by a team of volunteers.

After graduating in 2003 he immersed himself in the world of online marketing. His love affair with the marketing agency world began in 2005 when he became Head of SEO for a business group running 157 local websites, a social network for small businesses and a healthcare publishing division.

In 2007, Kostas launched his first agency, which quickly grew to successful service for a number of large and medium-size businesses.

His first media appearance came in 2005 with a BBC Radio World Service interview on the Google News algorithm, and later on TV for BBC News Victoria Live in 2018 commenting on the Facebook data breach.

The evolution of that first venture is Digital Aesthetics, bringing a new focus on revenue-growing marketing services for the Healthcare and Beauty industries.

Kostas was nominated as a Finalist for the Business Man of the Year in the Beauty & Aesthetics Awards 2024.

View Kostas Alekoglu on the BBC News show ‘Victoria Live’ discussing online privacy and the Facebook data breach.

Kostas Alekoglu's Skills

Marketing

Apart from his studies in International Marketing, Kostas has 16 years experience running marketing campaigns across a number of different sectors in Beauty and Healthcare.

Project Management

Kostas has been overseeing the creation of websites, web development projects as well as the creation of the in-house software we use.

Strategic Planning

Strategy sits at the heart of what we do and using experience and knowledge Kostas leads the team in formulating winning strategies for our clients.

Analytics

In marketing, numbers and insights play a great part in the conception of new strategies to overcome difficulties and to take advantage of opportunities.

Public Speaking

With opportunities so far on BBC Radio World Service, the Eye For Travel conference in London and a live appearance on BBC News Victoria Live programme Kostas has had the opportunity to grow his public speaking skills.

Languages Spoken

English

Greek

German