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      How a Clinic Website Redesign Led to More Bookings

      Find out how a project redesign brought a 56% increase in traffic and +200% increase in enquiries.

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Digital Aesthetics

The Angel Laser Clinic

A strategic review created a clear, consistent, growth-focused website structure.

  • Industry: Aesthetics
  • Solution: PPC, Web Design
  • Industry: Aesthetics
  • Solution: PPC, Web Design
+ 0 %

Site generated more leads

+ 0

Improvement in conversion rate

- 0 %

Bounce rate dropped

Angel Laser Clinic team

about the client

The Angel Laser Clinic is a well-established aesthetic and laser clinic in North London, known for its pragmatic, results-led approach to non-surgical treatments. The clinic offers a focused range of laser, skin, and aesthetic services delivered by experienced practitioners, with an emphasis on safety, consistency, and realistic outcomes rather than trend-driven interventions.

Challenges

Angel Laser Clinic approached us with an outdated website hindered by poor navigation and inconsistent design across its pages. These issues diluted the brand experience and significantly limited performance, resulting in low engagement and a reduced visitor-to-customer conversion rate. Once the website was completed a Google Ads campaign was created and run with highly profitable results.

Angel Laser Clinic web
How we did it

The solution

We carried out an in-depth business review to identify primary focus areas and high-impact, revenue-generating services that deserved greater prominence. This insight informed the development of a new website structure that clearly reflected the brand’s identity, supported business goals, and delivered a consistent, cohesive design experience across every page.

A strategic review and website redesign for The Angel Laser Clinic created a clear, growth-focused online structure that delivered strong performance improvements. The project successfully increased site-generated leads by 15% and achieved a 29% improvement in the overall conversion rate. Additionally, the enhanced user experience contributed to a 9% reduction in the website’s bounce rate.

Angel Laser Clinic web
Angel Laser Clinic desk
Angel Laser Clinic website
Angel Laser Clinic mob2
Angel Laser Clinic

services provided

Web Design
Maximise enquiries from the website
Web Design
⦿ User focused
⦿ Search engine (SEO) friendly
⦿ Cost-effective
⦿ High performance
Details
SEO
Cost-effective high volume organic marketing
Search Engine Optimisation
⦿ Low cost per acquisition
⦿ High return on investment
⦿ Continous growth
⦿ Cost-effective
Details
Google Ads
High-intent traffic that converts into enquiries
Google Ads
⦿ Immediate visibility
⦿ Highly targeted spend
⦿ Measurable ROI
⦿ Scalable performance
Details

Attract More Patients to your clinic

get in touch
what we achieved

The Result

Identified high-impact, revenue-generating services through in-depth business analysis

Delivered a consistent and cohesive design experience across all pages

Strengthened the website’s ability to support growth and conversion objectives

A word from the client

Our relationship with Digital Aesthetics has helped our business grow immeasurably in a highly competitive sector since 2008. They understand healthcare and are true online marketing experts. Don't be taken in by amateurs - these guys really know their stuff.

Alya Shakir - Harley Health Centre

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