Centros Único

A multifaceted SEO and social media campaign for a chain of 15 UK clinics

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SEO Traffic

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Conversion Rate

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Social Media Followers

about the client

Centros Único was a leading Spanish chain of aesthetic medicine and beauty centres, founded in 2008, specialising in high-quality diode laser hair removal and a wide range of non-invasive medical aesthetic treatments at competitive prices. The company pioneered accessible aesthetic services, using advanced technologies like the LightSheer Duet laser, and expanded rapidly to become a market leader in Spain, with international presence in countries including Portugal, the UK, Italy, Germany, Switzerland, and Mexico, operating over 200 centres at its peak and serving more than 300,000 customers. Acquired by private equity firm H.I.G. Capital in 2015 to support growth, it emphasised innovation, medical oversight, and treatments such as facial rejuvenation, body contouring, and advanced aesthetics performed by qualified professionals.

Challenges

The company was in need of more laser hair removal and other aesthetic treatments bookings for a number of UK clinics that were not performing to the desired level. The collaboration had multiple stakeholders, including the parent company in Spain as well as a number of local franchisees.

How we did it

The solution

Through a targeted local SEO campaign, we successfully increased high-intent organic traffic for a portfolio of clinics. By optimising Google Business Profiles, building local citations, and creating location-specific content, we significantly improved local search visibility. This strategic focus attracted a greater volume of qualified visitors actively seeking the clinics’ services in their area, directly contributing to a +194% increase in SEO traffic.

To capitalise on this increased traffic, we implemented comprehensive website user experience (UX) improvements. By streamlining the appointment booking journey, enhancing page load speeds, and refining onsite content for clarity, we made it easier for potential patients to convert. This optimised journey, supported by consistent social media community growth of +97% in followers, led to a substantial +78% rise in the overall enquiry conversion rate, demonstrating a full-funnel approach that drove both visibility and commercial results.

A targeted SEO and social media campaign for a chain of 15 UK aesthetics clinics delivered transformative results. The initiative led to a remarkable 194% increase in organic search traffic, which was effectively converted into appointments, achieving a 78% growth in conversion rate. This digital momentum was further amplified by a 97% surge in social media followers, significantly expanding the brand’s online community and reach.

services provided

Web Design

Maximise enquiries from the website

Web Design

⦿ User focused
⦿ Search engine (SEO) friendly
⦿ Cost-effective
⦿ High performance

Details

SEO

Cost-effective high volume organic marketing

Search Engine Optimisation

⦿ Low cost per acquisition
⦿ High return on investment
⦿ Continous growth
⦿ Cost-effective

Details

Social Media

Grow your followers, find new clients

Social Media

⦿ Find new customers
⦿ Highly effective
⦿ Fully measurable
⦿ Continous growth

Details

Copywriting

Clear messaging that drives action

Copywriting

⦿ Patient-focused language
⦿ Conversion-led structure
⦿ SEO-aligned content
⦿ Brand-consistent tone

Details

Attract More Patients to your clinic

what we achieved

The Result

A word from the client

Our relationship with Digital Aesthetics has helped our business grow immeasurably in a highly competitive sector since 2008. They understand healthcare and are true online marketing experts. Don't be taken in by amateurs - these guys really know their stuff.

Alya Shakir - Harley Health Centre