NYLC + MediSpa
A data-led redesign delivered a visually striking website built for growth and an SEO campaign raised traffic and conversions.
- Industry: Aesthetics
- Solution: Web Design
- Industry: Aesthetics
- Solution: Web Design
increase in goal conversion rate
improvement in average time on page
boost in average session duration
about the client
The New York Laser Clinic (NYLC + Medispa) is a well-established chain of UK aesthetics clinic, with three locations in the Greater London area and one clinic in Reading.
Challenges
NYLC came to us with a website that was outdated, cluttered, and difficult to navigate. The confusing user journey and flawed site structure were holding back performance, resulting in low conversion rates and higher costs. A complete redesign was needed to turn the site into a powerful driver of growth and customer engagement.
How we did it
The solution
After a comprehensive review of the website and in-depth research, we identified and resolved all key areas of concern. We then designed a clean, visually striking, and highly intuitive website that truly reflects the brand’s identity. Special attention was also given to communicating effectively with audiences at every stage (especially from those with minimal understanding of the services to more informed users familiar with the procedures and technology). We proactively enhanced missing content and restructured existing material to drive higher search engine visibility and attract more qualified visitors, with great outcomes.
A data-led redesign for NYLC + MediSpa created a visually striking website engineered for growth, while a complementary SEO campaign successfully raised traffic and conversions. The project delivered a significant 72% increase in the goal conversion rate. User engagement also improved markedly, with a 157% improvement in the average time on page and a further 10% boost in the average session duration.
services provided
Web Design
Web Design
⦿ Search engine (SEO) friendly
⦿ Cost-effective
⦿ High performance
SEO
Search Engine Optimisation
⦿ High return on investment
⦿ Continous growth
⦿ Cost-effective
Google Ads
Google Ads
⦿ Highly targeted spend
⦿ Measurable ROI
⦿ Scalable performance
Copywriting
Copywriting
⦿ Conversion-led structure
⦿ SEO-aligned content
⦿ Brand-consistent tone
Email Marketing
Email Marketing
⦿ Promote key treatments
⦿ Fully trackable
⦿ Cost-effective engagement
Attract More Patients to your clinic
what we achieved
The Result
Resolved key website issues identified through comprehensive review and research
Delivered a clean, visually striking, and intuitive design aligned with the brand
Improved communication across all user knowledge levels, increasing engagement
A word from the client
Our relationship with Digital Aesthetics has helped our business grow immeasurably in a highly competitive sector since 2008. They understand healthcare and are true online marketing experts. Don't be taken in by amateurs - these guys really know their stuff.
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