Aesthetics Lab

A story of great success which faced intense challenges in the first 3 months of the campaign

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SEO Traffic

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Conversion Rate

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Google Ads CPA

about the client

Aesthetics Lab is a modern medical aesthetics clinic based in Primrose Hill, London, known for its considered, science-led approach to non-surgical treatments. The clinic places a strong emphasis on practitioner expertise, patient education, and subtle, natural-looking outcomes. Situated in one of London’s most desirable neighbourhoods, Aesthetics Lab combines a boutique experience with high clinical standards.

Challenges

A marketing campaign was needed to drastically increase the amount of enquiries and bookings for this aesthetic clinic. In the process, a website redesign was identified as a key component of the marketing optimisation, because the existing website was outdated and failing to deliver key business objectives.

How we did it

The solution

A successful SEO, Google Ads and product-led campaign took place over the period of 3 years. The most challenging time was the first three months with initial marketing efforts to promote high value treatments failed. Instead, after a strategic lower value treatments were promoted resulting in a considerable increase in enquiries, bookings and revenue generated directly from search engine optimisation and search marketing.

For Aesthetics Lab, a campaign that faced intense initial challenges over the first three months ultimately became a story of great success. The integrated strategy of SEO, web design, and Google Ads drove a substantial 180% increase in organic search traffic. This high-quality traffic converted efficiently, resulting in an 84% rise in the conversion rate, while the cost-effectiveness of paid advertising also improved, with the Google Ads cost per acquisition (CPA) decreasing by 39%.

services provided

Web Design

Maximise enquiries from the website

Web Design

⦿ User focused
⦿ Search engine (SEO) friendly
⦿ Cost-effective
⦿ High performance

Details

SEO

Cost-effective high volume organic marketing

Search Engine Optimisation

⦿ Low cost per acquisition
⦿ High return on investment
⦿ Continous growth
⦿ Cost-effective

Details

Google Ads

High-intent traffic that converts into enquiries

Google Ads

⦿ Immediate visibility
⦿ Highly targeted spend
⦿ Measurable ROI
⦿ Scalable performance

Details

Copywriting

Clear messaging that drives action

Copywriting

⦿ Patient-focused language
⦿ Conversion-led structure
⦿ SEO-aligned content
⦿ Brand-consistent tone

Details

Attract More Patients to your clinic

what we achieved

The Result

A word from the client

Our relationship with Digital Aesthetics has helped our business grow immeasurably in a highly competitive sector since 2008. They understand healthcare and are true online marketing experts. Don't be taken in by amateurs - these guys really know their stuff.

Alya Shakir - Harley Health Centre