Digital Aesthetics

Digital Aesthetics Digital Aesthetics

HC MedSpa Case Study

Website Redesign


Conversion Rate


Mobile Conversion Rate


Average Session Duration


Organic Search Conversion

Convert visitors to buyers

    About the project


    The problem

    HC MedSpa is a leading aesthetic and beauty solutions chain of clinics located in North London. When they first approached us, their website was outdated and lacking content. They were in need of a change in the colour scheme. The company already had a loyal customer base, being established in 1993, but they needed a digital refresh and a renewed focus in online marketing as a revenue-driving tool.

    The solution

    Following an in-depth review of the existent website, we managed to identify the core brand values, user needs and content requirements. The result of this analysis led to building a brand new concept which would then help reflect better the business’ approach to advanced and high-quality aesthetic care. The website redesign also included an administration area which is effortless to update and fits the needs of the team at HC MedSpa.
    Enquire today!

    HC Medspa needed our help in updating their website in order to achieve a digital refresh. After redesigning their website, we saw an increase of 95% in conversion rate and an increase of 103% in organic search conversion rate.

    Before & after

    Drag the directional arrow left or right to view Before and After photos

    before HC MedSpa after HC MedSpa
    Digital Aesthetics

    About Digital Aesthetics

    Combining ten years’ experience specialising in the Health & Beauty industry with our marketing expertise, Digital Aesthetics will inject your business with a fresh perspective to improve every aspect of your brand.


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