Digital Aesthetics

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Digital Aesthetics Digital Aesthetics

HC MedSpa Case Study

Website Redesign

+95%

Conversion Rate

+122%

Mobile Conversion Rate

+20%

Average Session Duration

103

Organic Search Conversion

Convert visitors to buyers

About the project

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The problem

HC MedSpa is a leading aesthetic and beauty solutions chain of clinics located in North London. When they first approached us, their website was outdated and lacking content. They were in need of a change in the colour scheme. The company already had a loyal customer base, being established in 1993, but they needed a digital refresh and a renewed focus in online marketing as a revenue-driving tool.

The solution

Following an in-depth review of the existent website, we managed to identify the core brand values, user needs and content requirements. The result of this analysis led to building a brand new concept which would then help reflect better the business’ approach to advanced and high-quality aesthetic care. The website redesign also included an administration area which is effortless to update and fits the needs of the team at HC MedSpa.
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HC Medspa needed our help in updating their website in order to achieve a digital refresh. After redesigning their website, we saw an increase of 95% in conversion rate and an increase of 103% in organic search conversion rate.

Before & after

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before HC MedSpa after HC MedSpa
Digital Aesthetics

About Digital Aesthetics

Combining ten years’ experience specialising in the Health & Beauty industry with our marketing expertise, Digital Aesthetics will inject your business with a fresh perspective to improve every aspect of your brand.

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