City Walk-In Clinic
An 18 year long campaign featuring 3 redesigns and exponential business growth.
- Industry: Healthcare
- Solution: SEO, Web Design
- Industry: Healthcare
- Solution: SEO, Web Design
Year 2 Enquiries
Year 3 Enquiries
Year 4 Enquiries
about the client
City Walk-in-Clinic was established in 2008 by a leading Harley Street GP practice to offer patients fast, convenient, and affordable private healthcare and medical testing. With the aim of diversifying beyond strictly GP services in the walk‑in sector, City Walk‑in Clinic expanded its presence by opening a location in the heart of the City of London, near the iconic Gherkin building.
Challenges
We were approached to help City Walk-in Clinic complete an industry review, which laid the foundation for a new content structure that was superior to all known competitors from the outset.
How we did it
The solution
We kicked off the project with a comprehensive industry review, combining in-depth keyword research and market analysis to create a content strategy that outperformed every known competitor from day one. This was reinforced by a powerful website architecture and advanced SEO techniques, delivering standout results almost immediately.
Within the first month alone, the site generated over 1,000 organic visits, marking a strong and decisive launch. From there, momentum accelerated year after year, with organic traffic continuing to grow consistently.
During a comprehensive, 18-year campaign for City Walk-In Clinic that featured three major website redesigns, delivered sustained and exponential business growth. Over the nearly two-decade period, the clinic’s website grew from zero to reaching 150,000 visits per month. The campaign’s impact was reflected in significant yearly increases in enquiries, with rises of 91% in Year 2, 200% in Year 3, and a further 56% in Year 4.
services provided
Web Design
Web Design
⦿ Search engine (SEO) friendly
⦿ Cost-effective
⦿ High performance
SEO
Search Engine Optimisation
⦿ High return on investment
⦿ Continous growth
⦿ Cost-effective
Social Media
Social Media
⦿ Highly effective
⦿ Fully measurable
⦿ Continous growth
Google Ads
Google Ads
⦿ Highly targeted spend
⦿ Measurable ROI
⦿ Scalable performance
Attract More Patients to your clinic
what we achieved
The Result
Year-on-year traffic growth since 2012
Leading website in its sector by traffic
Consistent annual growth in enquiries
A word from the client
Our relationship with Digital Aesthetics has helped our business grow immeasurably in a highly competitive sector since 2008. They understand healthcare and are true online marketing experts. Don't be taken in by amateurs - these guys really know their stuff.
Similar Case Studies
Highest conversion rate ever recorded for a dental website
- Shortlisted as Best Website for the UK
- 122% increase on Organic Search Conversion
- 20% increase Average Session Duration
The highest traffic website in its sector
- A consistent increase in traffic every year since 2012
- 93% increase on Organic Search Conversion
- 24% increase Average Session Duration
95% increase in total Conversion Rate
- 122% increase on Mobile Conversion Rate
- 103% increase on Organic Search Conversion
- 20% Boost on Average Session Duration
