Circle Group

An example of a campaign that created the groundwork for a highly successful organic presence over 2 years.

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SEO Traffic

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Enquiries

- 0 %

Bounce Rate

about the client

Circle Health Group is the UK’s largest private hospital network, operating over 50 hospitals and clinics nationwide, providing accessible private healthcare to both self-paying patients and those with insurance, as well as treating NHS-referred patients. Founded in 2004, the group expanded significantly through acquisitions, purchasing BMI Healthcare in 2019 to become the country’s leading independent hospital provider. It offers a wide range of treatments across specialties including orthopaedics, cardiology, cosmetics, gynaecology, and ophthalmology, supported by advanced facilities, robotic surgery, and modern diagnostics in patient-focused environments.

Challenges

The website was lacking critical SEO traffic in order to be able to attract more self-paying patients to Circle Hospitals for a variety of treatments offered. The campaign had a special focus on knee replacement surgery, which was a key revenue driver at the time.

How we did it

The solution

A foundational two-year campaign for Circle Health Group established the groundwork for a highly successful organic online presence. The strategy, focused on SEO, web development, and content, delivered a 196% increase in search traffic and a 29% rise in enquiries. The campaign also enhanced user engagement, achieving a significant 54% reduction in the website’s bounce rate.

Implemented an SEO campaign by analysing competition, expanding content, reviewing and adapting the code and structure on the current website and by applying a rigorous outreach campaign to increase the website authority. This led to organic growth with a substantial impact on traffic and enquiries coming from the channel.

services provided

Web Design

Maximise enquiries from the website

Web Design

⦿ User focused
⦿ Search engine (SEO) friendly
⦿ Cost-effective
⦿ High performance

Details

SEO

Cost-effective high volume organic marketing

Search Engine Optimisation

⦿ Low cost per acquisition
⦿ High return on investment
⦿ Continous growth
⦿ Cost-effective

Details

Copywriting

Clear messaging that drives action

Copywriting

⦿ Patient-focused language
⦿ Conversion-led structure
⦿ SEO-aligned content
⦿ Brand-consistent tone

Details

Attract More Patients to your clinic

what we achieved

The Result

A word from the client

Our relationship with Digital Aesthetics has helped our business grow immeasurably in a highly competitive sector since 2008. They understand healthcare and are true online marketing experts. Don't be taken in by amateurs - these guys really know their stuff.

Alya Shakir - Harley Health Centre