EF Medispa
An incredible success story from one aesthetic clinic to six over a 9.5 years partnership.
- Industry: Aesthetics, Cosmetic Surgery
- Solution: SEO, Google Ads, Web Design
- Industry: Aesthetics, Cosmetic Surgery
- Solution: SEO, Google Ads, Web Design
Conversion Rate
SEO Traffic
Google Ads CPA
about the client
EF Medispa is a chain of high-end aesthetic and cosmetic surgery clinics in the United Kingdom. Founded by the renowned industry expert Esther Fieldgrass in 2006, EF Medispa quickly became a leader in luxury aesthetics and cosmetic surgery. In 2008 when the campaign started EF MEdispa operated one aesthetic clinic in Kensington Church Street.
Challenges
EF Medispa faced significant digital challenges in 2008 that hindered both user experience and business growth. Their website, while custom-built, was rigid and costly to update. This inflexibility resulted in lengthy, confusing menus that complicated navigation. Additionally, key information for potential clients was either absent or poorly positioned, creating friction in the customer journey. Later and as the campaign progressed expansion in new locations became a key focus.
How we did it
The solution
To overcome the website obstacles, we first migrated the website to the WordPress platform, giving the internal team immediate and straightforward control over content updates. Concurrently, we executed a full redesign focused on usability, simplifying navigation and creating a clearer path for users to find treatments and book consultations. This resulted in a growth over the next 9.5 years from one location to six, as we oversaw the successful launch of clinics in London’s St John’s Wood, Chelsea and Canary Wharf, as well as in Bath, and Birmingham.
This foundational overhaul yielded exceptional performance gains. Over the subsequent four years, organic traffic surged by 2000%. Furthermore, the enhanced user experience drove the site’s conversion rate up by 85%, while the efficiency of paid campaigns improved dramatically, with Google Ads Cost-Per-Acquisition decreasing by 91%. And together we won multiple awards in the process (London Lifestyle Awards 2012, Aesthetic Awards 2015, Professional Beauty Awards – Winner 2015, MyFace MyBody Awards – Winner 2015, WhatClinic Customer Service Award 2016, London Lifestyle Awards 2017).
services provided
Web Design
Web Design
⦿ Search engine (SEO) friendly
⦿ Cost-effective
⦿ High performance
SEO
Search Engine Optimisation
⦿ High return on investment
⦿ Continous growth
⦿ Cost-effective
Social Media
Google Ads
Google Ads
⦿ Highly targeted spend
⦿ Measurable ROI
⦿ Scalable performance
Copywriting
Copywriting
⦿ Conversion-led structure
⦿ SEO-aligned content
⦿ Brand-consistent tone
Email Marketing
Email Marketing
⦿ Promote key treatments
⦿ Fully trackable
⦿ Cost-effective engagement
Branding
Branding
⦿ Strong brand positioning
⦿ Trust-led messaging
⦿ Long-term recognition
Attract More Patients to your clinic
what we achieved
The Result
Rapid growth strategy from 1 to 6 clinics in 9.5 years
Drastic improvement in user experience
Increase in leads, bookings and sales
A word from the client
Our relationship with Digital Aesthetics has helped our business grow immeasurably in a highly competitive sector since 2008. They understand healthcare and are true online marketing experts. Don't be taken in by amateurs - these guys really know their stuff.
Similar Case Studies
Highest conversion rate ever recorded for a dental website
- Shortlisted as Best Website for the UK
- 122% increase on Organic Search Conversion
- 20% increase Average Session Duration
The highest traffic website in its sector
- A consistent increase in traffic every year since 2012
- 93% increase on Organic Search Conversion
- 24% increase Average Session Duration
95% increase in total Conversion Rate
- 122% increase on Mobile Conversion Rate
- 103% increase on Organic Search Conversion
- 20% Boost on Average Session Duration
