The highly-anticipated Beauty And Aesthetics Awards took place in Manchester on Saturday, 7 December 2024, and it was one for the books! 

It offered numerous aesthetic and beauty industry leaders the chance to network and catch up with other industry professionals. But more importantly, this red carpet celebrated the hard work and outstanding achievements of individuals, medical professionals, and marketing teams across the industry, from aesthetic clinics to hair salons, who constantly strive to raise the bar.

Digital marketing agencies, like Digital Aesthetics, along with our founder, Kostas Alekoglu (a nominee and finalist in this year’s Beauty and Aesthetics Business of the Year categories), continue to set benchmarks in the industry. We are also incredibly proud of our Operations Director, Anna Maria Balint, who has been nominated for Businesswoman of the Year!

Let us have a look at the categories, sponsors, judges, finalists, and winners.

First And Foremost, Who Are We?

Digital Aesthetics is proud to be one of the multiple sponsors of this year’s Beauty and Aesthetic Awards 2024. With over 17 years of experience, we specialise in digital marketing for clinics, businesses, and practices within the beauty and aesthetics industry. From dentists and aestheticians to hairdressers, doctors, dermatologists, and gym owners, our expertise spans a wide range of professions.

Passionate about what we do, our enthusiasm shines through in the exceptional online results we deliver. Our role is to provide the best advice to help you achieve your goals, with results driven by data, not opinion. As a finalist for The Dentistry Awards 2018, we have helped numerous companies elevate their online presence, achieving remarkable success through our SEO expertise.

Breaking Down The Awards Categories

There were over 45 categories for the 2024 Beauty And Aesthetics Awards to be celebrated! These categories included celebrating excellence across the beauty, aesthetics, and wellness industries. These included individual accolades like Business Man and Woman of the Year, Best Aesthetic Practitioner, Best Nail Technician, Best Barber, and Wellness Practitioner of the Year. 

Creative talents are recognised with awards such as Best Glamour MUA, Best SFX MUA, Hair Stylist of the Year, and Best Nail Art, while other categories highlight specialists in treatments like Best for Laser, Best Non-Surgical Face Lift, and Best For Teeth Whitening.

Team and business achievements are also acknowledged with awards like Best Salon Branding, Best Training Academy, Most Wanted Aesthetic Clinic, and Best Salon Team. Additionally, new talents and emerging leaders are honoured with categories such as Best Newcomer and Entrepreneur of the Year, reflecting the industry’s diverse skill set and innovation. From hair and nails to aesthetics and salon decor, these awards celebrate the best in every aspect of the beauty and wellness world.

Business Man Of The Year

When it comes to the Mastermind of the Modern Business award, our very own Kostas Alekoglu has been honoured with a finalist position. Other finalists include Victor Anichebe, Marius Simionica, Luke Pearce, Alexandr Pripa, Darryl Robert Gumbrill, and Filip Jipa.

More About Kostas Alekoglu


After studying economics and completing a comprehensive Marketing course, Kostas began his career in sales and marketing. In his final year at university, he co-founded his first company, a print publication.

Upon graduating in 2003, he transitioned into online marketing. By 2005, his passion for the field led him to become Head of SEO for a business group managing 157 local websites, a social network for small businesses, and a healthcare publishing division.

In 2007, Kostas launched his first agency, which quickly gained success, working with both large and medium-sized businesses.

That agency eventually evolved into Digital Aesthetics, now dedicated to providing revenue-driven marketing services for the Healthcare and Beauty industries.

Business Woman Of The Year


Our Operations Manager, Anna Maria Balint, was nominated for this prestigious award. Having risen from the position of PA to Operations Director, Anna Maria is the go-to person for anything and everything at Digital Aesthetics. She is the backbone of the company, and her enthusiasm for meeting client expectations is unparalleled.

Although she did not make it to the final, she remains the glue that holds our company together, and we cannot imagine life without her. The finalists for this award include Iwona Tarchala-Putlak, Amie Hargreaves, Codie Chown, Tyler Nolan, Leonie Amos, Mollie Elise Pearsall, Sophie Yerby, and Allana Ross. The winner of this prestigious award was Vernishia Priestley.

The Companies Fueling The Celebration


Some of this year’s sponsors included legendary names within the beauty and aesthetics field like Undo PMU Laser Equipment And Training, The Studio By MB, Bloom Aesthetics Training, Boss Socials, Conquer Me 365, Dr Aiza Jamil, Platinum Beauty, Smile And Dazzle Aesthetics, TKL Beauty, Aesthetics By Erin, Aesthetics Addict, and NBC (Nails By Codie).

The Minds Behind The Decisions

This year’s judges included the amazing:

  1. Harris Wright-Naylor is an expert in non-surgical rhinoplasty and facial balancing and the owner of 3 successful aesthetics businesses.
  2. Suzanne Clayton, founder of Nail Tech Awareness boasts over 35 qualifications and years of experience.
  3. Laura Haig, owner of the multi-award-winning Laura Haig Aesthetics, specialises in hair loss and extensions, with over 20 years in the industry.
  4. Amanda Robinson, an award-winning Advanced Practitioner, brings over 15 years of experience in aesthetics and an Ofqual Level 7 qualification to the table.
  5. Sina, winner of multiple barbering awards, has 10 years of experience in the hair industry and has also styled professional football players. 
  6. Molly Cook, a multi-award-winning hair loss specialist, runs a prominent hair extension and beauty salon and has over a decade of experience.
  7. Paige Ranger, an award-winning aesthetician and hairstylist, runs a salon, a training academy, and an aesthetics wholesale business.
  8. Alan Apolakiatis, is a multi-award-winning business owner, specialising in non-surgical cosmetic procedures across multiple UK clinics. 
  9. Allana Ross, owner of Boss Socials, helps enhance business owners’ online strategies.

The Chosen Few

Here are some of the finalists of this year’s prestigious awards:

Businessman Of The Year

  • Elias Teasdale (Winner)
  • Kostas Alekoglu
  • Marius Simionica
  • Victor Anichebe 
  • Luke Pearce
  • Alexandr Pripa
  • Darryl Robert Gumbrill
  • Hilip Jiba

Best Aesthetic Practitioner

  • Ministry Of Faces (Winner)
  • Elias Teasdale
  • Georgia Wylde
  • Natalie Smith
  • Mollie Elise Pearsall
  • Holly Abraham 
  • Dr Claire Narrie
  • Studio 12
  • Georgina Little
  • Paige Ranger

Best Nail Technician

  • Kellie Sanfiz-Gould (Winner)
  • Nails And Beauty By Demi Searles
  • Tamara Craven
  • Katie Guy
  • Chelsi Beale
  • Monika Kuriata
  • Dorota Piskórz
  • Aneta Mazurek
  • Codie Chown
  • Kayleigh Barder

Business Woman Of The Year

  • Vernishia Priestley (Winner)
  • Laura Haig
  • Iwona Tarcchala-Putlak
  • Amie Hargreaves
  • Codie Chown
  • Tyler Noah
  • Leonie Amos
  • Mollie Elise Pearsall
  • Sophia Yerby
  • Allana Ross

Best Glamour MUA

  • Simi Sanghera Jones (Winner)
  • Laurea Bernice Watson
  • Małgorzata Kiełkowska
  • Karolina Gadja
  • Samantha Bannerman

Best Bridal MUA

  • Nicole Murphy Bridal Hair (Winner)
  • Carly’s Wedding Hair
  • Sophie Bruno
  • Lizzy Jarrett
  • Laura Holness

Best SFX (Special Effects) MUA

  • Biana Symore (Winner)
  • Jennifer Parker
  • Amanda Leeks
  • Adele Hall
  • Tara Franklin

Hair Stylist Of The Year

  • Rachel Bryan (Winner)
  • Emily Rowlett
  • Luke Davies
  • Monika Olejnik Janiszewska

Best Hair Salon

  • Sandra Szczur (Winner)
  • Envy Hair 
  • Enrique Sandoval
  • Kerry Helbert
  • Daisy Griffiths 
  • Envy Hair Beauty & Training Academy

Best Hair Extensions

  • RockYaLocks Hair & Co Extensions (Winner)
  • Heaven Lengths
  • Coral Young
  • Rebecca Smith
  • Nicola Thompson

Best For Nail Art

  • Aneta Mazurek (Winner)
  • Codie Chown
  • Jody Mackay
  • Anni Watson
  • Karolina Dudek
  • Dominika Jędrzejczak
  • Monika Kuriata
  • Kayleigh Barber
  • Kellie Sanfiz-Gould
  • Chelsi Beale

Best For Gel Nails

  • There She Glows (Winner)
  • KM Artistry
  • Adriana Sirokai
  • Dominika Jędrzejczak
  • Andrea Bell
  • Tamara Craven
  • Chelsi Beale
  • Dorota Piskórz
  • Karolina Dudek
  • Dodie Chown

Important Notifications

You will be super happy to know that entries for 2025 are now officially open! Once you have entered and nominated an individual, company, or service, it is important to note that all shortlisted contestants will be notified by the Beauty And Aesthetics Awards Team by 19th October 2025.

Remember, this is YOUR opportunity to join one of the biggest celebrations of our industry in 2025. So do not only Carpe Diem and seize the day but Carpe Annum and seize the year!

You deserve it.

The Ultimate Takeaway

The aesthetic industry is forever evolving, en evolving with the time has never done any economy any harm.

So if you are eager to throw your name into the proverbial hat, then the Beauty and Aesthetic Awards may just be the award ceremony for you. Remember, ALL the beauty and aesthetic entries for 2025 are now open. Best of luck.