Focus Clinics
An improvement performed to an existing successful SEO campaign over a period of 3 years
- Industry: Laser Eye Surgery
- Solution: SEO, Content
- Industry: Laser Eye Surgery
- Solution: SEO, Content
Organic traffic
Enquiries
Click Through Rate
about the client
Focus Clinics is a premium, specialist laser eye surgery and vision correction clinic located in London’s prestigious Harley Street medical district (Wimpole Street, London). Founded in 2002 by renowned ophthalmic surgeon Mr David Allamby (Medical Director), who has performed over 25,000 procedures, the clinic is widely regarded as one of the UK’s leading centres for refractive eye surgery. It specialises in advanced eye treatments.
Challenges
The company wanted to generate more enquiries for laser eye surgery patients. This was a mature SEO campaign that was going on for many years prior but the traffic was slowing down.Â
How we did it
The solution
A comprehensive campaign was applied with a deep strategic look into the preexisting history. This led to an SEO-focused website redesign that addressed key UX and technical issues to improve organic performance. Followed by ongoing organic optimisation of both content and authority opportunities and resulted in significant increases given the fact that the site already had a good standing and elevated amounts of SEO traffic previously.
For Focus Clinics, a three-year enhancement to an already successful SEO campaign delivered sustained growth across key metrics. The focused strategy on SEO and content resulted in a 56% increase in organic traffic, a 28% rise in enquiries, and an improved 34% growth in the click-through rate from search results. Cost per acquisition for organic search was reduced by 41%. ROI was improved by 69%.
services provided
Web Design
Web Design
⦿ Search engine (SEO) friendly
⦿ Cost-effective
⦿ High performance
SEO
Search Engine Optimisation
⦿ High return on investment
⦿ Continous growth
⦿ Cost-effective
Copywriting
Copywriting
⦿ Conversion-led structure
⦿ SEO-aligned content
⦿ Brand-consistent tone
Attract More Patients to your clinic
what we achieved
The Result
Drastically increased organic presence for key terms
Boosted the website conversion rate with UX changes
Evolved the existing content strategy to plug important gaps and expand
A word from the client
Our relationship with Digital Aesthetics has helped our business grow immeasurably in a highly competitive sector since 2008. They understand healthcare and are true online marketing experts. Don't be taken in by amateurs - these guys really know their stuff.
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