Regulation
Sciencewashing in Beauty: How Clinics Can Build Trust with Real Science
We live in the age of information. There is so much fake news and so many false claims everywhere that
Ed D
Head of SEO
Experience
9 Years
Education
Université Hassan II
Location
UK
Specialisation
Search Engine Optimisation
Ed entered the world of online marketing via his early involvement with communities and moderation. He was then involved for a number of years with social media marketing promotions until he joined Digital Aesthetics. There he specialised for 3 years as an SEO Executive for him then to be promoted to the SEO Manager position.
Ed has a multitude of SEO experience including launching campaigns from the ground to managing more advanced existing campaigns. He has extensive knowledge in key areas such as outreach, resolution of technical SEO, best local SEO practices, content marketing and WordPress management.
Ahmed's Skills
Outreach
Building high-quality, relevant backlinks through targeted relationship-driven campaigns that strengthen authority and trust.
Technical SEO
Identifying and resolving structural, performance, and indexing issues to ensure search engines can crawl, understand, and rank sites effectively.
Local SEO
Optimising local visibility through map listings, location signals, and local search best practice to drive nearby, high-intent enquiries.
Content Marketing
Developing search-led content strategies that attract qualified users while supporting authority, relevance, and long-term growth.
WordPress Administration
Managing WordPress environments efficiently, including updates, structure, performance, and SEO-critical configurations.
English
French
Arabic
Outreach
Building high-quality, relevant backlinks through targeted relationship-driven campaigns that strengthen authority and trust.
Technical SEO
Identifying and resolving structural, performance, and indexing issues to ensure search engines can crawl, understand, and rank sites effectively.
Local SEO
Optimising local visibility through map listings, location signals, and local search best practice to drive nearby, high-intent enquiries.
Content Marketing
Developing search-led content strategies that attract qualified users while supporting authority, relevance, and long-term growth.
WordPress Administration
Managing WordPress environments efficiently, including updates, structure, performance, and SEO-critical configurations.
04.
Why choose digital aesthetics
precise targeting
We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.
proven results
We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.
flexible budget
We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.
precise targeting
We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.
monthly reports
We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.
flexible budget
We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.
Testimonials
See how digital aesthetics can help your practice
Find out how easy it is to work with a team that understands your clinic!
latest news
News
How a Clinic Website Redesign Led to More Bookings
Find out how a project redesign brought a 56% increase in traffic and +200% increase in enquiries.
Events
AM London 2026 review: How Aesthetics Marketing Is Changing
Find out about the latest marketing trends from the Aesthetic Medicine London conference in 2026.
our clients
Digital Aesthetics is a trading name of Caliston Ltd. Company No. 11140580.