We are over the moon to announce that Digital Aesthetics has been officially shortlisted for the Aesthetics Awards 2026 in the category of Best Service & Solution Provider!
And we cannot begin to tell you how incredibly proud we are. The Aesthetics Awards ceremony, often referred to as “The Oscars of Aesthetics”, is one of the UK’s most prestigious celebrations of excellence in the medical-aesthetics industry, recognising clinics, practitioners, suppliers, and companies that set the golden standard for innovation, quality, and service. The awards also draw around 450 entries, if not more, and nearly 900 industry leaders each year.
Finalists were announced this morning, 2nd January, with voting open until 2nd February.
In short, the finalist spotlight is where we shine and being shortlisted among the top providers is a powerful validation that our approach is making a meaningful difference! Fast forward to the evening of 14th March 2026, when the winners will be announced, we would like to share our journey to becoming an award nominee.
Our Path To Success
For nearly two decades (and with 35+ years of combined experience among our team members), Digital Aesthetics has been at the forefront of digital marketing for the medical aesthetics sector. Founded in 2007, our agency has built a stellar reputation for combining deep sector expertise with measurable results, helping numerous clinics translate their clinical excellence into sustainable business growth.
We are driven by our passion, and seeing our clients thrive is at the heart of everything we do. We are known for focusing exclusively on medical-aesthetic practices, delivering targeted, data-driven campaigns that address the unique challenges of the sector. It is this insight, combined with meticulously crafted strategies, that enables our clients to attract the right patients, maximise online visibility, and boost bookings in a competitive and highly regulated marketplace.
“Our ethos is simple, we deliver results backed by numbers, not opinion. We help clinics focus on patient care while we craft the digital infrastructure that drives their growth.”
– Kostas Alekoglu (CEO and Founder of Digital Aesthetics)
We deliver a full spectrum of advanced marketing services to our clients, namely:
- Strategic Digital Marketing – from social media management to content marketing, we help clinics engage and grow their patient community online.
- Search Engine Optimisation (SEO) – improving clinic websites to achieve first-page Google rankings, so that prospective patients can easily find trusted aesthetic providers.
- Paid Search & PPC Advertising – managing Google Ads and other pay-per-click campaigns to generate consistent, high-quality leads.
- Web Design & UX – building high-performing, user-friendly websites that convert browsers into bookings, with an early adoption of UX best practices in our industry.
- Email Marketing & CRM Integration – leveraging personalised email campaigns and our proprietary CRM tools to nurture leads and improve patient retention.
- Brand Reputation Management – protecting and enhancing our clients’ reputations online, from handling reviews to shaping a consumer-first message that resonates with patients.
And that is just the beginning. Beyond marketing, Digital Aesthetics also empowers clinics to supercharge performance by optimising everything from clinic hours and pricing strategies to call-centre protocols and expansion plans.
Our award submission featured a recent case study showcasing how our sector-specific strategies drove significant growth for a UK aesthetic clinic, an example that evidently resonated with the judges.
Over the past year alone, we implemented a multi-layered digital strategy for a well-known medical-aesthetic clinic, tackling challenges such as under-performing online visibility, low website conversions, and limited social engagement.
The impact? Remarkable!
- Organic search traffic surged by 28% year-on-year, putting the clinic firmly in front of the right audience.
- Website conversions more than doubled (+118%), with the conversion rate jumping 55%, reflecting a seamless, user-focused experience.
- Paid-search campaigns achieved a 101% uplift in conversion rate through precise targeting and dynamic creative optimisation.
- Social media engagement skyrocketed, with organic reach increasing 96% and social-driven conversions rising 27%.
We are proud that this story exemplifies our agency’s ethos and results-driven impact in the medical aesthetics sector.
Our agency has also consistently embraced innovation to stay at the forefront of a fast-evolving sector. After navigating the challenges of the COVID-19 pandemic, we bounced back with 30% year-on-year growth, launched a proprietary AI Optimisation Service, and expanded across the Atlantic with a new office in Los Angeles. Internally, the agency strengthened its social and environmental governance, introduced hybrid working, partnered with local colleges to offer hands-on internships, and extended near-full benefits to long-term freelancers. This has cultivated a people-first culture that fuels creativity, loyalty, and outstanding results for clients.
Honouring Excellence
Being shortlisted for the Aesthetics Awards is a tremendous honour, there are no two ways about it. It is recognition not just of our marketing expertise, but of the partnerships we build with clinics and the real-world impact we deliver for patients and businesses alike.
This recognition truly highlights the collaborative approach we take with our clients. We see this nomination as a shared achievement between our team and the clinics we work with. It was the real-world results we achieved together – increased patient bookings, stronger brands, thriving clinics – that formed the backbone of our award entry. By featuring a compelling case study in our submission (highlighting a client campaign that surpassed growth targets), we showed how close partnership and mutual trust can lead to sector-leading outcomes. To now have that work acknowledged on a national stage is immensely rewarding.
As the countdown to the Aesthetics Awards 2026 continues, Digital Aesthetics stands as a shining example of innovation, integrity, and measurable results in the UK’s medical-aesthetics sector.
And our team will be clinking a flute this evening to celebrate! As part of the awards process, the Best Service & Solution Provider category will be decided by both judges and a public vote (reader votes make up 20% of the final score). So, do not forget to celebrate with us by voting on the official Aesthetic Awards webpage, as your support could help us secure this incredible achievement. Voting is open to all, and every vote will help.
Because, what a spectacular way it would be to launch the new year, bursting with achievement and success! Regardless of the result, however, being a finalist is already a huge victory for us and for our community of clients and partners. We want to sincerely thank all of our clients, colleagues, and industry friends for the trust and support that brought us here.
See you at the prestigious Aesthetics Awards gala in London on 14th March 2026.
