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For Health & Beauty Websites
Page Speed Optimisation
- Better Search Rankings
- Enhanced User Experience
- Increased Conversion Rates
Enhancing Website Performance
What Is Page Speed Optimisation?
Page Speed Optimisation improves your website’s load time, crucial for retaining patients seeking urgent care or last-minute beauty bookings. At Digital Aesthetics, we focus on compressing images, optimising code, and leveraging caching to enhance performance, ensuring your site remains a top choice for clients.
client testimonial
statistics
of desktop users leave a page that takes longer than 3 seconds to load.
0
%
of mobile users abandon sites that take longer than 3 seconds to load.
0
%
of online users abandon a site after a 2 second loading delay.
0
%
The Importance Of Fast Loading Times
Why Speed Matters
Improved Patient Retention
Fast-loading pages create a smoother, more enjoyable user experience, reducing frustration and increasing the likelihood that visitors will stay longer and return. This is crucial for keeping potential patients engaged and satisfied with their online experience.
Increased Conversion Rates
Quick page load times can significantly boost conversion rates. Patients are more likely to book appointments or inquire about services when they encounter a responsive and fast website, leading to more bookings and inquiries for your clinic.
Enhanced Search Engine Rankings
Search engines like Google factor page speed into their ranking algorithms. A faster website can improve your clinic’s visibility in search results, driving more organic traffic and increasing your clinic’s chances of being found by potential patients.
A word from our client
Transparent and comprehensive SEO/PPC management services. Their detailed and honest approach to managing SEO and PPC campaigns ensures clarity and effectiveness. I highly recommend them, as I have worked with them on numerous projects for over seven years. Their expertise and dedication consistently deliver excellent results, making them a reliable choice for businesses seeking top-notch digital marketing solutions.
How we work
Web Performance Solutions
A fast-loading website can turn potential opportunities into booked appointments. At Digital Aesthetics, we ensure your site not only loads quickly but consistently outperforms the competition. Unlike automated tools, our team thoroughly reviews and refines your site for lasting performance.
1. Image Optimisation
Compressing and resizing images to reduce their file size without compromising quality ensures faster loading times while maintaining visual appeal, which is crucial for effectively showcasing aesthetic, beauty, or medical treatments.
2. Code Minimisation
We streamline and minify HTML, CSS, and JavaScript code to eliminate unnecessary characters and reduce file sizes. This helps speed up page rendering and improves overall site performance.
3. Leverage Browser Caching
Implementing browser caching to store static resources locally on users’ devices, allows returning visitors to load pages faster by avoiding repeated downloads of the same content.
4. Content Delivery Network (CDN) Integration
Use a CDN to distribute your website’s content across multiple servers globally. This reduces latency by serving content from a server closer to the user, speeding up page load times.
1.
Image Optimisation
Compressing and resizing images to reduce their file size without compromising quality ensures faster loading times while maintaining visual appeal, which is crucial for effectively showcasing aesthetic, beauty, or medical treatments.
2.
Code Minimisation
We streamline and minify HTML, CSS, and JavaScript code to eliminate unnecessary characters and reduce file sizes. This helps speed up page rendering and improves overall site performance.
3.
Leverage Browser Caching
Implementing browser caching to store static resources locally on users’ devices, allows returning visitors to load pages faster by avoiding repeated downloads of the same content.
4.
Content Delivery Network (CDN) Integration
Use a CDN to distribute your website’s content across multiple servers globally. This reduces latency by serving content from a server closer to the user, speeding up page load times.
04.
Our Approach
Why Digital Aesthetics For Wed Performance?
precise targeting
We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.
monthly reports
We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.
flexible budget
We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.
precise targeting
We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.
monthly reports
We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.
flexible budget
We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.
boost in conversion rate
0
%
The Problem
After a thorough business review, we identified the core dilemmas regarding design, content and data management. This led to the construction of a new Bodyvie website structure that reflected the business and services. There was an additional effort to make the site administration area as easily accessible as possible so internal staff could easily update most of the website.
The Solution
We created a clear, aesthetically pleasing, and easy-to-navigate website that better reflects the brand. Special attention was given to communicating effectively with different levels of consumers, those with a basic understanding of the services and those further along the purchase path who were familiar with the services and technology used in these procedures. We also took the initiative to supplement missing content and restructure existing content to attract more search engine visitors. As a result, we achieved a 51% improvement in bounce rate, a 61% boost in conversion rate, and a 134% improvement in SEO conversion rate.
Details
The Problem
After a thorough business review, we identified the core dilemmas regarding design, content and data management. This led to the construction of a new Bodyvie website structure that reflected the business and services. There was an additional effort to make the site administration area as easily accessible as possible so internal staff could easily update most of the website.
The Solution
We created a clear, aesthetically pleasing, and easy-to-navigate website that better reflects the brand. Special attention was given to communicating effectively with different levels of consumers, those with a basic understanding of the services and those further along the purchase path who were familiar with the services and technology used in these procedures. We also took the initiative to supplement missing content and restructure existing content to attract more search engine visitors. As a result, we achieved a 51% improvement in bounce rate, a 61% boost in conversion rate, and a 134% improvement in SEO conversion rate.
Speed Up Your Success
Contact us to optimise your page speed and capture more appointments with a faster-loading site.
Industries we work for
Working Across
Diverse Sectors
With a diverse portfolio spanning GP appointments, hair transplants, hip replacement surgery, and waxing services, we have garnered extensive expertise in marketing across various industries. This invaluable experience allows us to engage with you in a language you understand, providing an intimate understanding of your business and a competitive advantage.
Aesthetic
Aesthetic
⦿
Aesthetic Marketing Professionals
⦿ Aesthetic Clinic Owners
⦿ Aestheticians & Dermatologistst
Details
⦿ Aesthetic Clinic Owners
⦿ Aestheticians & Dermatologistst
Dental
Healthcare
Healthcare
⦿
Healthcare Practice Marketers
⦿ Doctors, Psychologists, Etc.
⦿ GMC Guidelines Adhered
Details
⦿ Doctors, Psychologists, Etc.
⦿ GMC Guidelines Adhered
Wellness
Wellness & Fitness
⦿
Wellness Industry Promoters
⦿ Gyms, Spas & Retreats
⦿ Nutritionists & Dietitians
Details
⦿ Gyms, Spas & Retreats
⦿ Nutritionists & Dietitians
Testimonials
Clinics managed
0
+
years experience
0
+
budget managed
£
0
M
client income
£
0
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FAQs
Why Is Page Speed Optimisation So Important?
In today’s digital age, users expect quick and seamless online experiences. Slow-loading sites can deter potential clients and negatively impact your SEO rankings. Moreover, with the rise of mobile browsing, optimised speeds are crucial as users often access sites on-the-go, expecting instant results.
Does Speed Rally Impact Search Rankings?
Yes, it does. Search engines like Google place a significant emphasis on user experience. Slow-loading sites not only deter users but also rank lower in search results. Optimising your page speed is not just about user retention but also about improving your online visibility.
How Can I Measure My Website’s Page Speed?
You can use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to analyse your website’s loading times and receive recommendations for improvement. These tools provide detailed reports on various performance metrics and optimisation opportunities.
Why Is Page Speed Optimisation So Important?
In today’s digital age, users expect quick and seamless online experiences. Slow-loading sites can deter potential clients and negatively impact your SEO rankings. Moreover, with the rise of mobile browsing, optimised speeds are crucial as users often access sites on-the-go, expecting instant results.
Does Speed Rally Impact Search Rankings?
Yes, it does. Search engines like Google place a significant emphasis on user experience. Slow-loading sites not only deter users but also rank lower in search results. Optimising your page speed is not just about user retention but also about improving your online visibility.
How Can I Measure My Website’s Page Speed?
You can use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to analyse your website’s loading times and receive recommendations for improvement. These tools provide detailed reports on various performance metrics and optimisation opportunities.
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