Digital Aesthetics

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Page Speed Optimisation

What is SEO?

40% of desktop users and 53% of mobile users leave a page that takes longer than 3-seconds to load.
Google stat


Page Speed Optimisation is the process of fine-tuning your website to ensure it loads as quickly as possible. Ensuring your website loads in a flash is vital, especially when patients are looking for urgent care or beauty aficionados are keen on last-minute bookings. A slight delay can mean missed opportunities. At Digital Aesthetics, we delve deeper into the technical aspects of your site, from compressing images and taking full advantage of browser caching, to minimising code and using content delivery networks. We aim to supercharge your website’s performance so that your website is always the top choice for potential clients.

Our Expertise Across Health & Beauty

Every sector values speed, but in health and beauty, it’s a game-changer. Having collaborated with top clinics and beauty establishments, we’ve mastered the art of optimising web experiences tailored to the specific needs of these industries. From quick access to treatment details to efficient e-commerce shopping experiences, we ensure lightning-fast speeds without compromise.

Page Speed and SEO

Speed is not merely a user preference but a ranking factor explicitly acknowledged by search engines like Google. A swiftly loading website enhances the user experience exponentially, thereby decreasing bounce rates and increasing the time spent on the site, both of which are key metrics that search engines employ to gauge the relevance and utility of your website (SEO). The rapid rendering of your web pages also facilitates the crawling process for search engine bots, making it easier for them to index more pages in a shorter time frame.

This amplifies your site’s visibility and elevates its ranking on the Search Engine Results Pages (SERPs). Furthermore, as the shift towards mobile browsing continues to escalate, Page Speed Optimisation gains even more significance, given that search engines penalize slow-loading mobile websites. In essence, investing in Page Speed Optimisation is not merely a technical adjustment but a strategic move that positions your website more favourably in the digital marketplace, resulting in higher organic traffic, greater engagement, and ultimately, elevated conversion rates.

Why Digital Aesthetics for SEO?

A swift loading website is the difference between a booked appointment and a missed opportunity. At Digital Aesthetics, our comprehensive approach ensures that your website isn't just faster for a moment but consistently outperforms its competition.

While there are tools available for automatic optimisation, they often miss the nuanced issues that can be causing delays. Our team expertly reviews and refines your website, ensuring a comprehensive optimisation approach that stands the test of time.

Digital Aesthetics
Digital Aesthetics
Digital Aesthetics


Frequently Asked Questions

Why is Page Speed Optimisation so important?
In today's digital age, users expect quick and seamless online experiences. Slow-loading sites can deter potential clients and negatively impact your SEO rankings. Moreover, with the rise of mobile browsing, optimised speeds are crucial as users often access sites on-the-go, expecting instant results.

Does speed really impact search rankings?
Absolutely. Search engines like Google place a significant emphasis on user experience. Slow-loading sites not only deter users but also rank lower in search results. Optimising your page speed is not just about user retention but also about improving your online visibility.

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