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When Beauty Meets Intelligence In Online Marketing
Discover how online intelligence is transforming beauty marketing. Learn from viral campaigns that drove sales and engagement!
Diversify Your Ad Strategies
Bing Advertising
- Reach New Markets
- Cost-Effective Campaigns
- Detailed Performance Analytics
Bing Advertising For Health And Beauty
What Is Bing Advertising?
Bing is not just another search engine; it is a gateway to an affluent demographic seeking quality healthcare and beauty solutions. With less competition than Google, Bing Advertising offers health and beauty businesses the chance to reach a more mature audience at a lower cost-per-click. Beyond just spreading your ad spend, Bing optimises it with superior control over campaigns and ad groups, enabling precise targeting for better results.
client testimonial
statistics
higher conversion rate compared to other search engines.
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%
of the global search engine market share, making it the second-largest search engine after Google.
0
%
what advertisers in the UK can save on average on their cost-per-click when using Bing Ads.
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%
Bing Advertising Benefits
Why Bing?
A Powerful Opportunity For Your Business
Bing handles over 900 million searches per day, translating to 27 billion web searches per month, or approximately 10,417 web searches per second.
Cost-Effective Advertising
Bing Advertising often has lower cost-per-click (CPC) rates compared to Google Ads. This means aesthetic clinics can achieve a higher return on investment (ROI) while reaching their target audience more affordably.
Less Competition
With fewer advertisers on Bing compared to Google, aesthetic clinics face less competition for ad space. This results in better visibility and more effective campaigns, allowing clinics to stand out and attract more qualified leads within the beauty and wellness industry.
A word from our client
They have provided us with excellent services, consistently delivering exceptional results. Their dedication and expertise have made a significant impact on our business, greatly enhancing our digital presence. Thank you very much.
How we work
Exceptional Advertising Expertise
Diversifying ad strategies is essential for sustainable growth. At Digital Aesthetics, our tailored, results-driven strategies focus on conversions to ensure every pound spent maximises your reach and return, while avoiding generic, mass-targeting approaches.
1. Leverage Advanced Targeting
Use Bing’s advanced demographic and geographic targeting options to reach specific audiences that align with your brand’s goals, ensuring your ads resonate with the right users.
2. Optimise Ad Copy And Keywords
Tailor your ad copy and keyword selection to match the unique search behaviours on Bing, focusing on long-tail keywords and phrases that drive higher conversion rates.
3. Utilise Bing’s Unique Features
Take advantage of Bing’s exclusive features, such as LinkedIn profile targeting and image extensions, to enhance ad visibility and engagement.
4. Monitor And Adjust Campaigns Regularly
Continuously analyse campaign performance data, adjusting bids, keywords, and targeting to refine your strategy and maximise ROI over time.
1.
Leverage Advanced Targeting
Use Bing’s advanced demographic and geographic targeting options to reach specific audiences that align with your brand’s goals, ensuring your ads resonate with the right users.
2.
Optimise Ad Copy And Keywords
Tailor your ad copy and keyword selection to match the unique search behaviours on Bing, focusing on long-tail keywords and phrases that drive higher conversion rates.
3.
Utilise Bing’s Unique Features
Take advantage of Bing’s exclusive features, such as LinkedIn profile targeting and image extensions, to enhance ad visibility and engagement.
4.
Monitor And Adjust Campaigns Regularly
Continuously analyse campaign performance data, adjusting bids, keywords, and targeting to refine your strategy and maximise ROI over time.
04.
Our Approach
Why Trust Us?
precise targeting
We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.
monthly reports
We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.
flexible budget
We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.
precise targeting
We create bespoke marketing strategies to precisely target your ideal audience, using advanced analytics and market research to guarantee results.
monthly reports
We provide comprehensive monthly reports that detail the performance and impact of your campaigns with clarity, allowing you to stay informed.
flexible budget
We understand that every establishment has unique needs. That is why we offer flexible budget options tailored to fit your specific resources.
boost in conversion rate
0
%
The Problem
After a thorough business review, we identified the core dilemmas regarding design, content and data management. This led to the construction of a new Bodyvie website structure that reflected the business and services. There was an additional effort to make the site administration area as easily accessible as possible so internal staff could easily update most of the website.
The Solution
We created a clear, aesthetically pleasing, and easy-to-navigate website that better reflects the brand. Special attention was given to communicating effectively with different levels of consumers, those with a basic understanding of the services and those further along the purchase path who were familiar with the services and technology used in these procedures. We also took the initiative to supplement missing content and restructure existing content to attract more search engine visitors. As a result, we achieved a 51% improvement in bounce rate, a 61% boost in conversion rate, and a 134% improvement in SEO conversion rate.
Details
The Problem
After a thorough business review, we identified the core dilemmas regarding design, content and data management. This led to the construction of a new Bodyvie website structure that reflected the business and services. There was an additional effort to make the site administration area as easily accessible as possible so internal staff could easily update most of the website.
The Solution
We created a clear, aesthetically pleasing, and easy-to-navigate website that better reflects the brand. Special attention was given to communicating effectively with different levels of consumers, those with a basic understanding of the services and those further along the purchase path who were familiar with the services and technology used in these procedures. We also took the initiative to supplement missing content and restructure existing content to attract more search engine visitors. As a result, we achieved a 51% improvement in bounce rate, a 61% boost in conversion rate, and a 134% improvement in SEO conversion rate.
Expand Your Online Reach
Ready to unlock the game-changing impact that our results-driven Bing Advertising can have on your clinic?
Industries we work for
Working Across
Diverse Sectors
With a diverse portfolio spanning GP appointments, hair transplants, hip replacement surgery, and waxing services, we have garnered extensive expertise in marketing across various industries. This invaluable experience allows us to engage with you in a language you understand, providing an intimate understanding of your business and a competitive advantage.
Aesthetic
Aesthetic
⦿
Aesthetic Marketing Professionals
⦿ Aesthetic Clinic Owners
⦿ Aestheticians & Dermatologistst
Details
⦿ Aesthetic Clinic Owners
⦿ Aestheticians & Dermatologistst
Dental
Healthcare
Healthcare
⦿
Healthcare Practice Marketers
⦿ Doctors, Psychologists, Etc.
⦿ GMC Guidelines Adhered
Details
⦿ Doctors, Psychologists, Etc.
⦿ GMC Guidelines Adhered
Wellness
Wellness & Fitness
⦿
Wellness Industry Promoters
⦿ Gyms, Spas & Retreats
⦿ Nutritionists & Dietitians
Details
⦿ Gyms, Spas & Retreats
⦿ Nutritionists & Dietitians
Testimonials
Clinics managed
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budget managed
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client income
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FAQs
Why Should I Consider Bing Advertising When Everyone's On Google?
Though Google undeniably dominates the search engine landscape, Bing reaches a distinct audience. Bing users tend to be older and more affluent, which can translate to a higher average purchase value. Moreover, with less competition on Bing, your ads can often achieve better positions at a lower cost-per-click.
How Does Bing Fit Into A Comprehensive Digital Marketing Strategy For Sectors Like Beauty And Healthcare?
Bing caters to a unique demographic, often overlapping with the target audience for the beauty and healthcare sectors. Integrating Bing into your digital marketing portfolio ensures you capture this audience, broadening your reach and potentially increasing conversions. This careful and attentive approach is paramount for a platform where trust and credibility are paramount.
Is Bing Advertising Suitable For Small Businesses?
Yes, Bing Advertising is particularly well-suited for small businesses. The platform offers flexible budgeting options and lower competition, allowing smaller businesses to compete effectively and achieve substantial results without a large advertising budget.
Why Should I Consider Bing Advertising When Everyone's On Google?
Though Google undeniably dominates the search engine landscape, Bing reaches a distinct audience. Bing users tend to be older and more affluent, which can translate to a higher average purchase value. Moreover, with less competition on Bing, your ads can often achieve better positions at a lower cost-per-click.
How Does Bing Fit Into A Comprehensive Digital Marketing Strategy For Sectors Like Beauty And Healthcare?
Bing caters to a unique demographic, often overlapping with the target audience for the beauty and healthcare sectors. Integrating Bing into your digital marketing portfolio ensures you capture this audience, broadening your reach and potentially increasing conversions. This careful and attentive approach is paramount for a platform where trust and credibility are paramount.
Is Bing Advertising Suitable For Small Businesses?
Yes, Bing Advertising is particularly well-suited for small businesses. The platform offers flexible budgeting options and lower competition, allowing smaller businesses to compete effectively and achieve substantial results without a large advertising budget.
Reach More For Less
Let us help you expand your online presence affordably.
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